Think you know everything about Audi? Quiz yourself or just browse these fun facts to learn more about the German automobile brand! See if you know more than the experts at Auto Stop in Arlington, Virginia!
True Audi fans will recognize the name, August Horch. He started his first car company, A. Horch & Cie., in 1899, but left after 10 years due to internal disagreements. He then began August Horch Automobilwerke GmbH. When he learned the name infringed on his prior business’ name, he had to get creative. Translated from German, “horch” means “hear.” When translated into Latin, you get “audi.”
Audi’s iconic logo is the image of four rings linked together. These represent the agreement between four major German vehicle manufacturers — Horsch, Audi, DKW, & Wanderer — to form the Auto Union. Each focused on a sector of the market to better compete in Germany. The merger created the second biggest car company in the country, after Mercedes-Benz.
This is a less officially recognized fact from the manufacturer, but nonetheless true! Audi conducted the first crash test by rolling the F7 compact model down a hill in front of spectators. When it stopped, the crowd was surprised to find the car mostly undamaged and still functional.
The key to Audi’s success in the World Rally Championship was their revolutionary Quattro, which had a perfectly timed entry with the new allowance for all-wheel-drive cars. The Quattros won dozens of rallies between 1981 and 1986, including the championship in 1983 and 1984.
Amid rally racing hype, Audi’s team manager — Roland Gumpert — developed a new mid-engine, 1000-hp rally car in secret. A spy snapped a photo of the vehicle in a test run and leaked the information. The existing versions were dismantled under supervision — except for one that Gumpert hid away, which now lives at the Audi museum in Ingolstadt, Germany.
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