Modern German luxury cars are well known for performance and technology, and the Audi brand is near the top of the list. With head-turning features and impeccable design, Audi vehicles continue to be in a class of their own and remain one of the highest demanded cars around the world. But for a long time, Audi couldn’t compete against other car manufacturers.
Let’s take a brief look at the history of Audi. From their early beginnings to their roaring success, let’s dive into how the German car brand has been able to elevate themselves to the top of the luxury car list.
When owning a luxury vehicle such as an Audi, it’s imperative that you have a high-quality Audi repair shop that you can trust. At Auto Stop, we provide repairs, maintenance, and quality support to all of our Arlington, Virginia customers, and the surrounding areas. If you need Audi repair and want it done right, come visit us today.
August Horch founded Horch & Cie, his first automobile company, in Cologne, Germany.
Horch started a new automobile company called Zwickau, which had previously been operating under the name Audiwerke AG, Zwickau. The translation of Horch in Latin is Audi, which means ‘to listen’ thus marking the birth of the company’s name.
Following World War II, Auto Union AG’s premises were located in the same zone that was occupied by Soviet forces, who then confiscated assets, dismantled the manufacturing plant, and removed the company from the Commercial Register of the city of Chemnitz, Germany.
The slogan “Vorsprung durch Technik”(“ Advancement through Technology”) was created and would soon become the key message underlining the future and overall vision of the company.
The Audi emblem was created after a merger of four of Germany’s oldest automobile manufacturers (Audi, DKW, Horch, Wanderer), the foundation upon which Audi was founded. The 1932 Auto Union merger resulted in the creation of the Audi logo of four interlocking rings.
If you’re looking for an Audi repair shop that you know will treat your vehicle with the care it deserves, come see us at Auto Stop today. Our professionally certified mechanics know all there is to know about Audi vehicles and have years of experience to support it. For quality Audi repair you can trust, schedule an appointment with us today.